Brand
NAMING STUDY
The Vaultinn naming study is derived from 2 keywords:
- Vault, meaning "Keystone";
- Inn, as to shorten the concept of "innovative", our Company main feature.
BRAND DEVELOPMENT
Hence the brand logo, inspired by the "Fall-Out" videogame, where technology and engineering are exemplified by a Brotherhood having its 8-tooth gear as its symbol. The Brotherhood, present in fiction and in the futuristic world designed for players, stands for the technological secret for humans in virtual mankind, a secret able to develop highly complex artifacts. At the same time, in the video game futuristic and post-apocalyptic landscape, the "Vault" represents mankind last hope as it is forced to take refuge in these "crypts", whose entrance is accurately depicted by an armored gear with the above mentioned characteristics.
Therefore Vaultinn views the gear as the turning point in the historical period of crisis experienced, and as a real and substantial point of reference for companies that reflect the objective target. The distinct logo is suitable to represent a company with those characteristics, values, a firm that is always able to propose new, creative and technologically advanced solutions.
The stylized "V" inserted inside the mark stands for the initial letter of the name chosen. The "N" final letters instead indirectly represent the purposed target, designing an industrial plant.
COLOUR CHOICE
Blue
Blue has always been the business colour par excellence, originally being the colour representing the strength of order. It drives security, confidence and professionalism. It is relaxing and positive.
Gray (silver shade)
Being endowed with authority but not being authoritarian, gray is the referees’ colour and, as such, it reveals balance and impartiality. In official capacities it has been requested and used in the silver shade, conveying a more elegant effect, which can better represent and express formality.
