Brand

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NAMING STUDY

The Vaultinn naming study is derived from 2 keywords:

  • Vault, meaning "Keystone";
  • Inn, as to shorten the concept of "innovative", our Company main feature.

BRAND DEVELOPMENT

Hence the brand logo, inspired by the "Fall-Out" videogame, where technology and engineering are exemplified by a Brotherhood having its 8-tooth gear as its symbol. The Brotherhood, present in fiction and in the futuristic world designed for players, stands for the technological secret for humans in virtual mankind, a secret able to develop highly complex artifacts. At the same time, in the video game futuristic and post-apocalyptic landscape, the "Vault" represents mankind last hope as it is forced to take refuge in these "crypts", whose entrance is accurately depicted by an armored gear with the above mentioned characteristics.

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COLOUR CHOICE

Blue

Blue has always been the business colour par excellence, originally being the colour representing the strength of order. It drives security, confidence and professionalism. It is relaxing and positive.

Gray (silver shade)

Being endowed with authority but not being authoritarian, gray is the referees’ colour and, as such, it reveals balance and  impartiality. In official capacities it has been requested and used in the silver shade, conveying a more elegant effect, which can better represent and express formality.